2026-04-24

I've been meaning to start writing for a long time. Not in the way people say they've been meaning to go to the gym, where the intention is real but the follow-through is perpetually deferred – I mean that I've had drafts sitting in notes apps, scattered thoughts in journal entries and half-formed opinions shared in threads.

So here it is. A place to put things down properly. I built it using eleventy.js - https://www.11ty.dev/.

I'm Luca. I've spent the last decade and a half working across tech in various shapes – support, product, design, and briefly, the chaotic and humbling experience of running my own business. I've worked at companies you might know and ones you probably don't. I've been employee number twenty-something multiple times. I care deeply about craft, about people, and about building things that actually work for the humans on the other end of them.

I don't have a strict editorial plan for this. I want to write about work – what I've learned, what I've got wrong, what I think about how teams operate and how products get made. I want to write about design and the way it shapes how people move through the world. And occasionally I'll probably write about something entirely unrelated, because that's how minds work.

If you're here, thanks for reading. More soon.